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Abstract. The present study explored the influence of avatar appearance on cyber-harassment in a virtual world. Specifically, this research examined how avatar gender and sexualization were related to the experience of sex- and non-sex-related harassment. An international sample of Second Life users (N = 216) completed an online questionnaire about their avatar’s appearance and virtual world experiences. Objectification theory and the disinhibition effect were used as theoretical grounding for the study. Results revealed disparate virtual experiences for male and female avatars and indicated that avatar sexualization was related to experiences of cyber-harassment for female avatars. The implications of this research extend beyond virtual worlds like Second Life to other Web-based communication applications that utilize avatars.
Behm‐Morawitz et al. (Mon,) studied this question.
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