Who Do You Think You Are? Personal Home Pages and Self-Presentation on the World Wide Web

Personal home pages on the World Wide Web make it possible for anyone to be a mass communicator. They represent an unprecedented chance to study the audience as producers of mass communication content rather than as consumers. The current study content analyzed 319 personal home pages and identified their most popular features. In addition, personal home pages were examined as new channels of self-presentation, a topic that has received much research attention from psychologists. Findings indicated that most personal web pages did not contain much personal information. The typical page had a brief biography, a counter or guest book, and links to other pages. The same strategies of self-presentation were employed on personal pages with the same frequency as they were in the interpersonal setting. There were also gender differences in self-presentation that were consistent with research findings from social psychology.