Key points are not available for this paper at this time.
Journal Article Design of Subscription Programs for a Performing Arts Series Get access Imran S. Currim, Imran S. Currim Search for other works by this author on: Oxford Academic PubMed Google Scholar Charles B. Weinberg, Charles B. Weinberg Search for other works by this author on: Oxford Academic PubMed Google Scholar Dick R. Wittink Dick R. Wittink Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 1, June 1981, Pages 67–75, https://doi.org/10.1086/208842 Published: 01 June 1981 Article history Received: 01 July 1980 Revision received: 01 December 1980 Published: 01 June 1981
Currim et al. (Mon,) studied this question.