Designing and simulating a “mass selective customization-centralized manufacturing” business model for clothing enterprises using 3D printing

Purpose Global economic growth provides new opportunities for the development of clothing enterprises, but at the same time, the rapid growth of clothing customization demand and the gradual increase of clothing costs also pose new challenges for the development of clothing enterprises. In this context, 3D printing technology is injecting new vitality and providing a new development direction for the vigorous development of clothing enterprises. However, with the application of 3D printing technology, more and more clothing enterprises are facing the problem of business model innovation. In view of the lack of relevant research, it is necessary to carry out exploratory research on this issue. Design/methodology/approach The business model canvas method was adopted to design business model for clothing enterprises using 3D printing. The simulation model of the designed business model was constructed by a system dynamics method, and the application of the designed business model was analysed by a scenario simulation. Findings Mass selective customization-centralized manufacturing (MSC-CM) business model was constructed for clothing enterprises using 3D printing, and a static display was carried out using the BMC method. A dynamic simulation model of the MSC-CM business model was constructed. The future scenario of clothing enterprises using 3D printing was developed, and a simulated enterprise was analysed. The results show that the MSC-CM business model has a good application value. The simulation model of the MSC-CM business model performs the function of a business strategy experiment platform and also has a good practical application value. Research limitations/implications The MSC-CM business model is only a typical business model for clothing enterprises using 3D printing. It is necessary to further develop other business models, and some elements of the MSC-CM business model need to be further improved. In addition, the MSC-CM business model simulation uses a general model, which is not suitable for all clothing enterprises using 3D printing. When the model is applied, the relevant enterprises can further adjust and optimize it, thereby improving the validity of the simulation model. Originality/value To the best of the authors’ knowledge, this is the first paper on the MSC-CM business model for garment enterprises using 3D printing. Secondly, it is the first time that the business model of clothing enterprises using 3D printing has been simulated. In particular, the proposed business model simulation provides the possibility for testing the business strategy of clothing enterprises using 3D printing. In addition, a positive attempt has been made in the collaborative research of using both a static display business model and a dynamic simulation business model.