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This article presents the results of an investigation into the attitudes of tourist accommodation managers to the principles of 'sustainable development'. The survey of accommodation managers in a major British city assessed the interest, understanding, and perceived opportunities and barriers to the adoption of 'sustainable development' within a range of tourist accommodation businesses. The main findings show that the widespread adoption of such practices is constrained by a degree of inertia based on barriers of time, cost and expertise. The results have implications for future strategies attempting to promote sustainable practices within the service industries.
Hobson et al. (2001) studied this question.