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New digital and web-based technologies are spurring rapid and radical changes across all media industries. These newer models take advantage of the infinite reproducibility of digital media at zero marginal cost. There is an argument to be made that the sort of changes we have seen in other industries will be forced upon higher education, either as the result of external economic factors (the need to be more efficient, responsive, etc.) or by a need to stay relevant to the so-called "net generation" of students (Prensky, 2001; Oblinger Tapscott digital technology; technology in education; social media; higher education; Web 2.0
Pearce et al. (Wed,) studied this question.