A battle of wills: Self-verification versus behavioral confirmation.

When a perceiver forms an expectancy about a target individual that is discrepant with that target's self-conception, whose viewpoint will triumph? Although research on behavioral confirmation argues that perceivers will "win" by causing targets to confirm the expectancy, research on self-verification argues that targets will "win" by bringing perceivers to treat them in a manner that confirms their self-conceptions. The research reported here sought to reconcile these competing viewpoints by considering the certainty of perceivers' expectancies and targets' self-conceptions. Perceivers first formed relatively certain or uncertain expectancies about targets that were inconsistent with targets' self-conceptions. They then interacted with targets, who possessed relatively certain or uncertain self-conceptions, in a series of three successive interview sessions. Analyses of the behavior or targets indicated that self-verification always occurred when targets were certain of their self-conceptions. Self-verification also tended to occur when both perceivers and targets were uncertain of their beliefs. Behavioral confirmation tended to occur only when perceivers were certain of their expectancies and targets were uncertain of their self-conceptions. At the end of the experiment, perceivers had generally abandoned their expectancies, but targets revealed no self-rating change. The conditions under which self-verification versus behavioral confirmation occur are discussed.