Political Personality and Electoral Choice

The most widely-held and well-supported theories of electoral choice today relate such choice to group membership, socializing, so to speak, the vote decision. In this process the personality of the individual voter has tended to be overlooked or its influence minimized. In focussing in this discussion upon the relationship of authoritarianism to electoral choice, therefore, we hope not only to contribute to our knowledge of a particular personality pattern in a political context but also, more generally, to restore the individual, as contrasted to the group, to an important place in a theory of the electoral process. In an electoral situation, as in any other situation, personality factors play a double role: (1) they affect the perceptions of the individual, screening out some stimuli, distorting others, and admitting others intact; and (2) they shape the responses of a person, selecting among the various possible responses those which are most serviceable to basic personality needs. Every personality develops certain attitudes to assist in this process of selecting among the possible responses. For example, interest in the election, sense of duty, sense of political efficacy, or sense of social integration with the community might form the nucleus of the attitudes bearing on the decision whether or not to vote. Identification with a political party, position on current political issues, candidate preference, anticipation of economic or political advantage, prestige considerations, or identification with a partisan social group might affect the vote itself.