How to use new media technology to avoid media ethics anomie

In the new media era, attention has become a scarce resource. Tragic events can quickly arouse the attention of the audience. However, when journalists use new media technology to report tragic news events, there are many problems of media ethics. This paper takes the report of "a 17-year-old boy committed suicide by jumping off a bridge" as an example to analyze the problems in the reporting methods and content of the mainstream media "People’s Daily" and "Chengdu Commercial Daily" while using new media technology. The problems include the lack of humanistic care in the reporting method, the lack of rational judgment in the content of the report, and the problem of deliberately amplifying emotional feelings under the attention economy. In the end, specific solutions have been tentatively proposed for these problems, so as to provide reference for journalists when reporting such events.