Framing the fall of Sinjar: Kurdish media’s coverage of the Yazidi genocide

In the early morning of 3 August 2014, Islamic State of Iraq and Syria (ISIS) attacked the Sinjar district in the vicinity of Mosul. The area was largely under the control of Kurdish forces at the time, especially those associated with the Kurdistan Democratic Party (KDP). Those forces could not defend the district and ISIS was able to take control of the area. Consequently, a considerable number of Yazidi people were killed or displaced, while female Yazidis were raped and kidnapped. This study, based on framing theory, attempts to explain how two major Kurdish media organizations, Rudaw, which is loyal to KDP, and the Kurdish News Network (KNN), which is loyal to the Gorran (Change) Movement, each covered the event in their news reports. By performing a content analysis of 222 news stories covering the event, the key finding of the research is that, in instances of assigning responsibility for the fall of Sinjar, political considerations are the determining factor in how the narrative was framed. Taken as part of a growing literature on media in Kurdistan, the research outlined in this article supports the conclusion that the framing of media coverage in the Kurdistan Region is subject to strong political bias and media organizations support the political narratives advanced by their political patrons, as it is the case in many other Middle Eastern countries.