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Overture How to produce advertising that sells Jobs in advertising - and how to get them How to run an advertising agency How to get clients Open letter to a client in search of an agency Wanted: a renaissance in print advertising How to make TV commercials that sell Advertising corporations How to advertise foreign travel The secrets of success in business-to-business advertising Direct mail, my first love and secret weapon Advertising for good causes Competing with Procter & Gamble 18 Miracles of research What little I know about marketing Is America still top nation? Lasker, Resor, Rubicam, Burnett, Hopkins and Bernbach What's wrong with advertising? I predict 13 changes Reading list Index.
Webster et al. (Wed,) studied this question.