Basic and Applied Social Psychology

In the acute social crisis of our time many people are turning to social science for the solution of our social problems. Society seems to be saying, in effect, “Scientific methodology in the natural sciences and their accompanying technologies has brought us to the brink of extinction; let it save us through the social sciences and their technologies.” The great foundations, governmental agencies, business organizations, and the universities are repsonding to this demand by directing increasing amounts of money and personnel to activities dealing with human relations, intergroup relations, and social “problems” generally.