Key Constructs of Personal Branding: Proposal for a broad definition

Personal Branding is one of the emerging constructs that is being discussed within management studies. Sitting on the intersection of variety of social sciences, at this stage of research it lacks the foundations which results in the lack of broadly accepted definition. In order to overcome this stage and to support academic advancement, this paper gathers the construct’s origins, theoretical heritage and previous empirical researches, based on existing literature. Based on the findings and connections between relevant constructs and attributes, a new point of view is introduced that serves for a widely acceptable definition.