Real and Virtual Social Ties

The relationship between online and offline social ties is studied in seven Los Angeles ethnically marked residential areas. Contrary to visions proposing a zero-sum game between the two, the authors advance a “the more, the more” approach to online social ties. A higher level of belonging to real communities translates into a higher propensity for interaction online. This approach is informed by a social shaping of technology perspective, which proposes that strong anchoring to offline social and cultural groups links cyberspace to people's local communities. Results of a logistic regression analysis indicate that the chances of making a friend online increase by 7% for each belonging index unit and by 32% for each neighbor known well enough to talk to about a personal problem. Belonging is captured through an index measure, combining eight items concerning objective and subjective involvement in residential community. Ethnic differences are less pronounced than expected. However, Asian respondents, particularly those of Korean descent, are more likely to form online ties than mainstream White respondents. Focus group data suggest that online ties are established with people of the same ethnicity.