Fear of AI: an inquiry into the adoption of autonomous cars in spite of fear, and a theoretical framework for the study of artificial intelligence technology acceptance

Abstract Artificial intelligence (AI) is becoming part of the everyday. During this transition, people’s intention to use AI technologies is still unclear and emotions such as fear are influencing it. In this paper, we focus on autonomous cars to first verify empirically the extent to which people fear AI and then examine the impact that fear has on their intention to use AI-driven vehicles. Our research is based on a systematic survey and it reveals that while individuals are largely afraid of cars that are driven by AI, they are nonetheless willing to adopt this technology as soon as possible. To explain this tension, we extend our analysis beyond just fear and show that people also believe that AI-driven cars will generate many individual, urban and global benefits. Subsequently, we employ our empirical findings as the foundations of a theoretical framework meant to illustrate the main factors that people ponder when they consider the use of AI tech. In addition to offering a comprehensive theoretical framework for the study of AI technology acceptance, this paper provides a nuanced understanding of the tension that exists between the fear and adoption of AI, capturing what exactly people fear and intend to do.