Key points are not available for this paper at this time.
This article presents some of the highlights and recommendations of the Commission on the Effectiveness of Research and Development for Marketing Management. Based on a review of the field of marketing over the past 25 years, the article provides an overall assessment and some specific recommendations.
Myers et al. (Mon,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: