Parental Priorities in the Selection of International Schools

The issue of choice of schooling for their offspring is one which exercises many parents based in different parts of the world. For parents whose employment takes them away from their home country and whose children accompany them on such postings, the issue—while different from the experience of parents based solely within national systems—is no less important or complex. This paper investigates the issue of parental choice and priorities within the context of three international schools in Switzerland, where a study was undertaken to establish the basis on which parents had elected to send their children to one or other of the schools in question. Based on a survey model of questionnaires and follow-up interviews with parents, the research concludes that a major factor influencing parents is the perceived importance of an English-medium education. Interesting similarities in perceptions to emerge from the study are found amongst parents from the different schools and amongst parents of primary and secondary age children, while differences in perceived levels of importance clearly emerge between fathers and mothers, and between parents from different geographical backgrounds. The paper suggests some preliminary explanations for such differences, and highlights areas which could form the basis for further pieces of research in this growing and increasingly important context.