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Journal Article Human Behaviour and the Principle of Least Effort Get access Human Behaviour and the Principle of Least Effort. By G. K. Zipf. (Cambridge, Mass.: Addison-Wesley Press, 1949. Pp. x + 573. 6. 50. ) P. Sargant Florence P. Sargant Florence University of Birmingham Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 60, Issue 240, 1 December 1950, Pages 808–810, https: //doi. org/10. 2307/2226729 Published: 01 December 1950
Florence et al. (Fri,) studied this question.