Why Does Writing About Important Values Reduce Defensiveness?

Previous research has repeatedly shown that writing about an important value, compared with writing about an unimportant value, reduces defensiveness in response to self-threatening information, but has not identified why. Study 1 showed that participants who wrote about an important value reported more positive other-directed feelings, such as love and connection, than participants who wrote about an unimportant value. Study 2 replicated this effect, and showed that loving and connected feelings, but not positive or negative self-directed feelings, completely accounted for the effect of a values-affirmation manipulation on smokers' acceptance of information indicating that smoking harms health. These studies, in concert with previous research, suggest that values affirmation reduces defensiveness via self-transcendence, rather than self-integrity (i.e., self-worth or self-images).