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We extend the framework of analyzing the 2HDM in its orbit space to study the one-loop effective potential before and after electroweak symmetry breaking. In this framework, we present a comprehensive analysis of global symmetries of the one-loop thermal effective potential in the Higgs family space, demonstrating when the global symmetries in the Higgs family space of the tree-level 2HDM potential are broken by loop contributions. By introducing light-cone coordinates and generalizing the bilinear notation around the vacuum, we present a geometric view of the scalar mass matrix and on-shell renormalization conditions.
Cao et al. (Fri,) studied this question.