The ecology of commerce: a declaration of sustainability

Based on his Paul Hawken's article Ecology of Commerce which appeared in the April 1992 issue of Inc. magazine, this book presents the argument that business is the only mechanism powerful enough to reverse global environmental and social degradation. Hawken's argument rests on the principles of restorative economics - the reconstruction and repair of social and environmental wounds. Restorative economics involves three major components: redesigning and manufacturing products in innovative ways; transforming and re-educating the consumer; and restoring the relationship between business and government. Hawken explores why, until now, business has been unable to sustain the environment, and offers clean and practical methods to solve the dilemma. The book is a practical blueprint that lays a foundation for a prosperous, sustainable future, and the only environmental programme that enhances both business and nature. Paul Hawken is the author of Growing a Business, Next Economy and Seven Tomorrows: Toward a Voluntary History.