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Purpose As the key to value creation, construction firms should treat quality as a strategic issue. However, strategic quality management (SQM) is still a relatively new concept for construction firms. This paper aims to examine the application of the strategic treatise, Sun Tzu's Art of War with SQM in the construction industry. Design/methodology/approach Two sets of 20 statements each from SQM principles and Sun Tzu's Art of War were identified. A pilot survey and a questionnaire survey of construction project managers in Singapore were conducted to establish the relative ratings as well as correlations in the rankings of these two sets of statements. Findings The findings suggested that Sun Tzu's Art of War appears relevant for SQM thinking and practices for construction where appropriate lessons may be drawn. Research limitations/implications There are, however, limits to the analogy between war and construction. Warfare represents an extreme situation that demands exceptional responses, espionage and sacrifice of human lives, which could lead to unethical practices in construction. Practical applications Nevertheless, this study helps to prompt construction firms into thinking about SQM through drawing appropriate lessons from Sun Tzu's Art of War . Originality/value The value of this paper is to synthesize the strategic issues encapsulated in Sun Tzu's Art of War with SQM principles in the construction industry.
Pheng et al. (Thu,) studied this question.