Study of the Bandura’s Social Cognitive Learning Theory for the Entrepreneurship Learning Process

This paper aims to study the Bandura’s social cognitive learning theory as a basis for understanding the learning process of entrepreneurship to foster individuals’interest in entrepreneurship through family role model. Through this study are expected to be able to observe the behavior of entrepreneurship displayed by models, and can add insight and knowledge in the entrepreneurship field. Bandura's theory emphasizes the continuous reciprocal interaction between the factors of individuals’ behavior (cognitive) and environmental influences in understanding social cognitive learning process. Therefore, learning in this theory is more aimed at observational learning and the process set of the four interrelated components: attentional processes, retention processes, motor reproduction processes, and motivational processes. The fourth component is the one used in the process of entrepreneurship learning to cultivate individuals’ interest in entrepreneurship.