Prediction of Sales Value in Online shopping using Linear Regression

The aim of this paper is to analyze the sales of a big superstore, and predict their future sales for helping them to increase their profits and make their brand even better and competitive as per the market trends by generating customer satisfaction as well. The technique used for prediction of sales is the Linear Regression Algorithm, which is a famous algorithm in the field of Machine Learning. The sales data is from the year 2011-13 and prediction of data for the year 2014 is done. Then, real-time data of the year 2014 is also taken and the actual data of the year 2014 has been compared to the predicted data to calculate the accuracy of prediction. This is done so as to validate our results with the actual ones. This in turn would help them take necessary actions (which has been discussed later) for their increase their sales.