How can Asian social psychology succeed globally?†

The present article is inspired by the provocative ideas of Atsumi, Hofstede, Leung, and Ward expressed in this Special Issue on the past achievements, current status, and future opportunities and challenges of Asian social psychology as an international ( vs a regional) endeavour. I believe that the success of Asian social psychology as a new voice and emerging perspective in social psychology hinges upon several factors: (i) adoption of an international ( vs regional) outlook; (ii) not letting arbitrary geographical or intellectual boundaries restrict creative expansion of research ideas; and (iii) striving to craft a global identity with an Asian character by developing communicable theories that describe and explain important Asian social psychological phenomena for the benefits of Asia and beyond.