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We explored social and political aspects of milking robot (automatic milking system; AMS) use and expansion in dairy farming. Over 30 % of dairy farms in Norway have an AMS, and the percentage is rapidly increasing. We interviewed 26 dairy farmers with AMSs in the county of Rogaland, Norway. Primary motives for investing in milking robots are a more flexible workday, reduced physical work, and a desire to join the perceived future standard of dairy farming. Although farmers are motivated by social factors, AMS is a key element in a structural change driven by political, economic, and social factors.
Stræte et al. (Sun,) studied this question.