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IntroductionCommercializing a brand new product or service is a complex task with an uncertain outcome. Whether it is undertaken in a big corporation, a startup, or a not-for-profit organization, it requires vision, determination, and resources. Entrepreneurs of all stripes, in a garage, a multinational, or in a social enterprise, have brilliant ideas and doggedness to
Dobrila Rancic Moogk (Thu,) studied this question.