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Praise for Engage! no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place. Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach. Tony Hsieh, CEO, Zappos.com The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. media makes this possible, and Solis makes this happen. Read his book or be left in the dust. Guy Kawasaki, cofounder, Alltop Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal. Craig Newmark, founder, Craigslist.com Before Solis, I was cluelessly competing in the attention economy of the twenty-first Solis's Engage! provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attentionthe digital gold of the twenty-first century. Andrew Keen, author of the international hit Cult of the Amateur: How Today's Internet Is Killing Our Culture
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