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Whether a person is sensitive to feelings of discomfort, and how he regards his symptoms, are likely to affect considerably whether he will seek medical care and treatment, and what precautions he will practice. The importance of the norms and values underlying people's behavior makes it necessary to study the various social and cultural patterns that effect the arrival of ill persons at medical settings, as well as those that lead to various other treatment alternatives.
David Mechanic (Sun,) studied this question.