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Journal Article The Partisan Heuristic in Low-Information Elections Get access BRIAN F. SCHAFFNER, BRIAN F. SCHAFFNER Search for other works by this author on: Oxford Academic Google Scholar MATTHEW J. STREB MATTHEW J. STREB Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 66, Issue 4, February 2002, Pages 559–581, https://doi.org/10.1086/343755 Published: 01 February 2002
Schaffner et al. (2002) studied this question.