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Journal Article An Investigation of Individual Responses to Tensile Price Claims Get access Mary F. Mobley, Mary F. Mobley Search for other works by this author on: Oxford Academic PubMed Google Scholar William O. Bearden, William O. Bearden Search for other works by this author on: Oxford Academic PubMed Google Scholar Jesse E. Teel Jesse E. Teel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 273–279, https://doi.org/10.1086/209164 Published: 01 September 1988 Article history Received: 01 April 1987 Revision received: 01 November 1987 Published: 01 September 1988
Mobley et al. (Thu,) studied this question.