The Cultural and Social Impact of Advertising on American Society

Commissioner Jones addresses herself to the effect of what she describes as television's "too much and too narrow and too simple a value system" and its impact on the national culture and values. She questions the impact of this cultural spillover on the many diverse life styles not reflected. Commissioner Jones then questions the appropriateness and adequacy of present regulatory patterns both public and private to deal with the social problems raised by the cultural and value content of advertising. Having recognized the difficulty of policing values and cultural overtones, Commissioner Jones proposes several means by which freedom and diversity of ideas would be promoted so that television would reflect a wider variety of values, cultures and life styles.