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Online advertising platforms such as those of Facebook and Google collect detailed data about users, which they leverage to allow advertisers to target ads to users based on various pieces of user information. While most advertising platforms have transparency mechanisms in place to reveal this collected information to users, these often present an incomplete view of the information being collected and of how it is used for targeting ads, thus necessitating further transparency.
Venkatadri et al. (Mon,) studied this question.
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