Investigating the Impact of Media on Children's Behaviour: AI-Driven Media Violence Detection and Parental Control

This seminar examines the influence of media exposure on children’s behaviour in the digital age, with particular attention to the effects of violent content. It explores how constant access to digital media shapes children’s psychological and behavioural development, highlighting concerns about aggression, desensitisation to violence, and increased fearfulness as outcomes of repeated exposure to violent media. The study is grounded in Social Learning Theory, which explains that children often imitate behaviours they observe in media environments. It further investigates the role of Artificial Intelligence (AI) in identifying and managing violent content across various media platforms. AI technologies such as machine learning, natural language processing, and computer vision are discussed as tools capable of detecting harmful content and supporting the development of intelligent parental control systems. The seminar also reviews empirical evidence and real-world examples showing both the potential and limitations of AI in safeguarding children. While AI-driven parental control tools offer real-time monitoring, personalized filtering, and adaptive content regulation, challenges such as contextual misunderstanding, algorithmic bias, and privacy concerns remain significant. In conclusion, the seminar emphasizes the importance of a balanced approach that combines AI-powered monitoring systems with active parental guidance. It argues that while AI can enhance child safety in media consumption, responsible parenting and ethical oversight remain essential for ensuring healthy child development in an increasingly digital media environment.