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Purpose -The aim of this study is to determine the factors that motivated people to participate in the Alaat Herb Festival, their satisfaction levels, revisit and recommend their intentions. Design/methodology/approach A questionnaire was prepared, drawing from the scales in literature and applied to the 8th Alaat Herb Festival, Turkey. Multiple regression analysis was applied to test the hypotheses on the data set of 455 completed questionnaires. Findings -The findings indicate that the factors that motivated people to participate in the Alaat Herb Festival were: (1) regional attractiveness, (2) festival attractiveness, (3) travel attractiveness and (4) entertainment attractiveness. These results indicated that although these four factors increased: the satisfaction of participants, only regional attractiveness, festival attractiveness, and entertainment attractiveness increased revisit intentions and recommendation intentions.
Akgündüz et al. (Sat,) studied this question.