Muslim women as ‘ambassadors’ of Islam: breaking stereotypes in everyday life

This article explores the efforts of Dutch Muslim women who try to break the ‘oppressed Muslim woman’ stereotype by monitoring their own behaviour in everyday interactions with members of the non-Muslim ethnic majority. In representing themselves as modern and emancipated, they try to change the dominant image of Muslim women in Dutch society, and thus also that of Islam. Based on interviews and archival material, I demonstrate that initially this strategy was mostly adopted by Dutch converts to Islam, and later also by ‘born’ Muslim women. Why do more and more Muslim women turn themselves into ‘ambassadors’ of Islam? And what are the costs of this form of self-essentialization? This article demonstrates the usefulness of studying self-representations of minority groups in the light of existing stereotypes, arguing that Muslim women’s self-representations should be seen as part of a politics of belonging.