The Realities of Quick Response in the Grocery Sector: Asupplier Viewpoint

Presents a supplier view of the realities of quick response supply chain partnershipping in the grocery sector. Discusses the factors which determine the level of stock held by both manufacturers and retailers and the resulting conflicts which occur in reconciling policies pursued by both parties. Argues that the resolution of conflict can be achieved through genuine partnershipping arrangements whereby parties not only share information but also make substantial efforts to understand each other′s motivations and operations. Shows that much work remains to be done to achieve the benefits which partnershipping can bring to supply chain management.