Key points are not available for this paper at this time.
Ed Blair, Seymour Sudman, Norman M. Bradburn, Carol Stocking, How to Ask Questions about Drinking and Sex: Response Effects in Measuring Consumer Behavior, Journal of Marketing Research, Vol. 14, No. 3, Special Issue: Recent Developments in Survey Research (Aug., 1977), pp. 316-321
Blair et al. (Mon,) studied this question.