Applying a Social Identity Paradigm to Examine the Relationship Between Men's Self-Esteem and Their Attitudes Toward Men and Women

The authors used a psychometrically robust measure of attitudes toward men in applying a social identity framework to obtain a better understanding of the previous finding of a significant positive relationship, among men, between self-esteem and attitudes toward men. Two studies of that issue are reported. Northern Irish university students (N = 106 men) participated in the 1st study, and 56 English university students participated in a replication. In both studies, participants completed measures of attitudes toward men and women before and after an experimental intervention that was designed to produce a threat to self-esteem regarding their identity as men. The findings suggested that, following such a threat, men with a high positive regard toward men will have enhanced self-regard toward men and will tend to view women more negatively. The present findings also suggested that the application of social identity theory and the method used in the present research in investigating that theory are very relevant to the understanding of the relationship between men's self-esteem and their attitudes toward men and women.