What question did this study set out to answer?

The central aim is to examine the pragmatic and discursive features of English fashion magazine texts, focusing on their communicative goals and audience influence.

June 3, 2026Open Access

Pragmatic and Discursive Characteristics of English Fashion Magazine Texts

Key Points

The central aim is to examine the pragmatic and discursive features of English fashion magazine texts, focusing on their communicative goals and audience influence.
Analyzed language features in English fashion magazine texts
Identified persuasive constructions and interactive elements
Explored the author-reader relationship and socio-aesthetic values
Findings highlight the use of evaluative language to influence audience perception
Demonstrated how fashion texts shape identity and consumer behavior
Established fashion discourse as a significant medium of communication

Abstract

This article examines the pragmatic and discursive characteristics of English fashion magazine texts. The study focuses on identifying communicative goals, speech strategies, and mechanisms of audience influence within fashion discourse. Particular attention is paid to evaluative language, persuasive constructions, interactive elements, and the discursive relationship between the author and the reader. The paper also explores how fashion texts contribute to identity construction, shape consumer behavior, and promote socio-aesthetic values. The findings highlight the role of fashion discourse as a powerful form of media communication and provide deeper insights into its linguistic and pragmatic nature.

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