Internet Searches for Vitamin A and Related Media Statements During the 2025 US Measles Outbreak

Key Points

• This study aims to analyze how internet search trends for alternative measles treatments changed during the 2025 outbreak.
• Conducted a cross-sectional analysis of internet search data
• Focused on trends related to vitamin A and alternative treatments for measles
• Examined search patterns before and after the outbreak
• Significant increase in internet searches for vitamin A during the outbreak
• Notable rise in searches for alternative treatments compared to previous data
• Trends indicate heightened public interest in non-traditional treatments for measles