Key points are not available for this paper at this time.
Quick Response (QR) technology is creating revolutionary changes in the way retailers conduct business with both vendors and customers. The concepts of integrated logistics management and just-in-time distribution are being increasingly introduced into retail literature and practice. The trade press reports impressive benefits for many retailers that have implemented QR technologies. This paper integrates the descriptive literature on QR retail technology with several conceptual models of retail performance to explore the economic effects of QR technology. The major contribution of this work is the development of a QR investment decision model which can assist the retail executive in deciding if an investment in QR technology is advantageous.
Larson et al. (Mon,) studied this question.