Key points are not available for this paper at this time.
attempts at such a formulation is the vector hypothesis which is an application of Lewinian vector psychology to consumer analysis. The purpose of this article is to summarize briefly the main features of the vector hypothesis, to describe the techniques thus far advanced for measuring the psychic tensions involved, and finally to present some of the author's findings in his exploratory attempt to apply one of these measuring techniques in a small consumer study.
Warren J. Bilkey (Wed,) studied this question.