First to market is not everything

The design of algorithms on complex networks, such as routing, ranking or recommendation algorithms, requires a detailed understanding of the growth characteristics of the networks of interest, such as the Internet,the web graph, social networks or online communities. To this end, preferential attachment, in which the popularity (or relevance) of a node is determined by its degree, is a well-known and appealing random graph model, whose predictions are in accordance with experiments on the web graph and several social networks. However, its central assumption, that the popularity of the nodes dependsonly on their degree, is not a realistic one, since every node has potentially some intrinsic quality which can differentiate its attractiveness from other nodes with similar degrees.