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This study investigated the cultural influences on creative and conforming behavior. Three sets of hypotheses were developed. First, it was predicted that there was a negative association between creative and conforming behavior (Hypothesis 1). Second, it was predicted that cultural individualism-collectivism had a positive impact on independent self-construal (Hypothesis 2A) and a negative impact on interdependent self-construal (Hypothesis 2B). Third, it was predicted that independent self-construal had a positive impact on creative behavior (Hypothesis 3A) and a negative impact on conforming behavior (Hypothesis 3B) and that interdependent self-construal had a negative impact on creative behavior (Hypothesis 3C) and a positive impact on conforming behavior (Hypothesis 3D). These hypotheses were embedded in a theoretical model of behavior with cultural individualism/collectivism as the antecedent variable, independent and interdependent self-construals as the mediating variables, and creative and confor...
Aik Kwang Ng (Tue,) studied this question.