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The last chapter, Patterns of Marketing Progress, is one of the best in the text. It delves into the field of market structure and the power struggle in agricultural marketing. This chapter presents several of the summary views and recommendations made by the National Commission on Food Marketing. A few case examples of court decisions dealing with market performance would add to this discussion.
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Peterman et al. (Thu,) studied this question.
synapsesocial.com/papers/6a2012af3224f8dacd0ddbfc — DOI: https://doi.org/10.2307/1250310
Jack N. Peterman
S. Watson Dunn
Journal of Marketing
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