Key points are not available for this paper at this time.
The Covid-19 pandemic has stagnated the majority of economic sectors, especially MSMEs. This situation is because most MSMEs enterprise cannot develop and end up in bankruptcy which makes MSMEs enterprise change their sales strategy through a digitalization scheme. Even so, the Covid-19 pandemic has indirectly led to new changes in the Indonesian business system. This change is the shift of offline businesses to digital businesses, also known as the digital entrepreneurship phenomenon. Social media and the marketplace can be a concept to make it easier for MSMEs enterprise to get more comprehensive marketing access. This research aims to initiate the ideal e-marketing adoption model for small micro-enterprises in Indonesia. The research method used is a qualitative exploration approach with primary data obtained from observations and interviews. The sampling technique is a snowball, where the sample is obtained gradually from one respondent to another. The flow of research analysis is data collection, data reduction, data presentation, and concluding. This program includes two categories, including (1) startup training and development and (2) scaleup training and development. The government can carry out the management of this program online single submission to minimize errors and monitor the program's progress. This program is expected to be a role model based on ta'awun mutual relations so that the process of empowering MSME actors is optimal and supported by the use of appropriate technology.
Febrianur Ibnu Fitroh Sukono Putra (Thu,) studied this question.