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Nowadays where there is a huge competition among the online retailers, more and more services and products are added to online businesses to increase shopping convenience for customers, like free delivery for twenty-four hours, online payment, and pick up services in the dedicated convenience stores and more. Many e-commerce researchers have found and selected convenience as an important factor at online shopping and consumer behaviour.This shows not only the importance of convenience in online shopping, but also it shows that website information convenience plays very important role in success of companies in competition through e-commerce and this factor leads the companies to rich the competitive advantage and be successful in achieving their final goals.
Salehi et al. (Mon,) studied this question.