Key points are not available for this paper at this time.
Because the hotel industry is a mature business, hotel companies must work to hold or increase their market shares. But how can hotel operators tell whether they will be successful in prospecting for new customers? A survey of “chain loyalty” can hold the answer by helping to identify the most promising market segments and to indicate the most effective marketing strategies. © 1986, Sage Publications. All rights reserved.
Jarvis et al. (Sat,) studied this question.