This study evaluated the influence of Nigeria’s visa policy on tourism development in Cross River State, a leading cultural and eco-tourism destination. It examined how entry regulations shape international visitor flows and tourism-related investments. A mixed interpretive approach was adopted, combining empirical survey data with a review of recent literature on visa facilitation and tourism performance. Findings show that Nigeria’s visa policy exerts both enabling and constraining effects. While it supports seasonal inflows, particularly during major events, persistent barriers—such as long processing times, high fees, complex procedures, and weak digital systems—limit its overall effectiveness. Comparative evidence indicates that destinations with simplified, predictable, and technology-driven visa systems record higher tourist arrivals, longer stays, and stronger investment inflows. The results further reveal that visa inefficiencies reduce destination competitiveness and weaken international perception. The study recommends reforms focused on simplification, affordability, digital integration, policy consistency, and alignment with tourism development strategies to enhance accessibility, improve visitor experience, and support sustainable tourism growth in Cross River State and Nigeria at large.
Atierum et al. (Sun,) studied this question.